Research On Export Competitiveness And Influence Factors Of Tourism Service Trade In Hubei Province

Tourism industry which is known as the real “green industry” in 21 st century has very huge industrial space and development potential,China and other countries in this world have attached more and more importance to it.For the last more than ten years,Chinese tourism has been skyrocketing exponentially and presenting us a picture full of thriving vitality,Tourism was initially identified as strategic pillar industry by the State Council in 2009,then has become China’s new economic growth point and engine.Keeping up with the pace of national strategy and under the joint efforts of provincial government,tourism enterprises and related supporting industries,Tourism service trade of Hubei province has obtained substantial development from 2005 to 2014,such as the number of inbound travelers growing year by year,continuous increase of international tourism foreign exchange earnings and persistent overheating of outbound tourism,toursim service trade has become a beautiful scenery line of Hubei economic and social development.But there are still many problems when compared with other domestic cities,for example:Inbound tourism accounting for a relatively low marketing share,structure of tourism service trade foreign exchange income needed to be optimized,The tourism elements needed to be built and integrated in depth,regions of Hubei province developing extremely unbalanced,etc.In a word,Export competitiveness of tourism service trade in Hubei province is weak.This article centers on export competitiveness and influence factors of tourism service trade of Hubei province.Firstly theories of international competitiveness and literatures related with tourism service trade from domestic and foreign have to be sorted out,analyzed and concluded,secondly use decades of toursim related data to analyze developing status and existing problems mianly in inbound tourism of Hubei province.then adopt related competitiveness indexes such as service trade volume,marketing share,revealed comparative advantage index which are common and accessible,the writer made some comparisons with the scope of China and six provinces of central China to evaluate competitiveness objectively.Finally the writer made qualitative analysis on competitiveness influencing factors using diamond model by professor Michael porter from harvard university business-school.The writer of this thesis comes up with some corresponding countermeasures and suggestions which are based on the previous analysis to enhance tourism service trade export competitiveness of Hubei province.For example:attaching great importance to the tourism talents training,establishing tourism enterprise groups,strengthen government’s attention and leading role,etc.