| In recent years,with the development of technology,information technology has spread from simple information processing to various fields,and has become an irresistible mainstream of the times.Among them,network marketing,as the most influential and widely used application form,has changed the chain of production and marketing by virtue of the characteristics of "de-centralization",driving the industries connected with it to break through the restrictions of development.Connecting with the traditional industry has stepped into the dilemma of dividing up the sales profits,network marketing,which can expand the influence of the industry and further tap the market potential,has naturally become a popular hotspot.However,not all industries use the advantages of the Internet to complete the development and transformation of the ambition,furniture industry is one of them.In order to change the situation that furniture sales are entangled with "brand center" and"marketing center" and point out the direction of industrial transformation,this paper analyses the problem of furniture marketing development,takes the demand direction of young people as the breakthrough point,analyses the phenomenon that furniture market development is out of line with Internet commerce,and designs its marketing mode scientifically.Firstly,this paper explains the historical origin of the youth group leading the direction of Internet development,and elaborates the extent of the role of their consumption in marketing;according to the needs of the core user group and the development of e-commerce in furniture market,it summarizes the design objectives of improving the marketing environment according to the consumption needs of young consumers furniture;and conducts market survey on the youth furniture consumer group,and analyzes the shadows.The factors and extent of the community are discussed and introduced into the design of Internet interaction.The design points of the target are discussed from the aspects of operation process,operation rules and visual design.Finally,the design scheme is realized,the elements that cause the conflict between the envisaged and actual use environment are corrected,and the results of practice are submitted to the target customers for testing to verify the rationality of the design.By building a furniture network marketing platform and designing furniture marketing model,it is not difficult to find that the development of both online and offline is the advanced route of Internet commerce.Therefore,the implementation of this project not only improves the environment of furniture consumption service,but also plays a role in attracting valuable information for the development of other Internet applications. |