Study On Network Marketing Strategy Of S Office Furniture Company

With the continuous development of Internet technology,e-commerce has become an important activity in people’s life.The record of online shopping consumption shows that online marketing has become a new driving force for the growth of retail industry.As a new sales method,network marketing has been adopted in all walks of life,and has a broad development prospect,in the furniture industry is no exception.But because of office furniture are large goods,the logistics inconvenient,the cause of the network marketing maturity relative to other industries is not high,there are some problems need to solve,both at home and abroad dedicated to office furniture industry network marketing research are very few,therefore,through the guidance office furniture industry research network marketing is necessary.Literature research,case method and system analysis method is applied in this article,S office furniture company,for example,using the way of combining theory with practice in this paper introduces the present situation about office furniture network marketing at home and abroad,and in this paper,we study the use of the network marketing related on the basis of basic theory,the paper analyzes the current situation of S office furniture company and the information on the development of network marketing,using PEST model and five models respectively analyzed S office furniture company faced by network marketing macro environment and micro environment,based on the above analysis,the use of marketing 4 p theory,put forward the network marketing strategy of S office furniture company,It includes five aspects: product strategy,pricing strategy,channel strategy,promotion strategy and network marketing management strategy.At the same time,in order to better implement the organizational marketing strategy,this paper also gives the guarantee measures for the implementation of the network marketing strategy,including the guarantee of talents,the guarantee of big data application,the guarantee of network culture construction and the guarantee of capital budget.This paper provides a reference for office furniture enterprises to develop network marketing strategies,which is helpful for office furniture enterprises to develop network marketing channels and realize the transformation and upgrading of marketing methods.