A Research Of Retail Business Of Bank A Development Strategy Under The Background Of Big Data

With the general benefit and impact of Internet,big data has been applied to various industries.Under the background of big data,the traditional retail business of banks has been greatly impacted.Financial innovations such as online banking,mobile banking,mobile payment,E-bank,Ali Credit have developed rapidly in China,and formed a huge market of Internet finance.The consequent impact on the traditional banking business has seized the larger market of the bank's retail business.The bank's retail business must be changed,innovative products,business models and strategies should be changed.Therefore,it is of great theoretical and practical significance to study the development of retail business of banks under the background of big data,how banks deal with the impact of Internet finance,and find suitable strategies for the development of retail banking.Firstly,this paper expounds the related concepts and theories,and briefly introduces the current situation of retail business of commercial banks in China.On the basis of a brief introduction for the development status of Bank A under this background,it analysis the macro environment of Bank A under the background of big data,the macro environment of politics,economy,society and technology,and the micro environment of Bank A,and carries out SWOT analysis.It points out that competition between commercial banks and Internet financial companies is inevitable in the era of big data,and reveals the impact of Internet Finance on retail banking business.In the environment of these challenges,Internet Finance strongly promotes banking reform.In view of this,this paper puts forward the Countermeasures of Bank A in view of the impact of big data development and Internet Finance on retail business of commercial banks.