| The advancement of Internet technology has brought opportunities for the rapid development of Internet finance.At the same time,it has also had a huge impact on traditional commercial banks,and it has also presented new challenges to financial supervision.However,traditional commercial banks are still in an important position in the entire financial market.How can commercial banks determine better development concepts,accelerate transformation,and occupy a larger financial market in the new financial environment,which is the important work of the bank’s top management and banking market research departments.Based on the research on the status of Internet finance and its impact on comnercial banks,this paper takes A Bank as an example,analyzes the status of the smart products of A Bank,and studies the advantages and disadvantages of A Bank in the current financial environment and explores new opportunities for development and strategies to deal with competition.This thesis uses the method of SWOT analysis and questionnaire to summarize the main problems faced by A Bank’s smart products,and analyze and propose relevant solutions.Based on the analysis of these issues,the article proposes that A Bank needs to change its business philosophy in the current Internet finance,develop new smart products,to occupy a larger market and stabilize its own development.At the same time,we must grasp our own characteristics and give full play to our own values.From strengthening intermal management,improving service quality,strengthening team building and improving internal work efficiency,and through business authorization and risk operation,wewill improve the comprehensive eompetitiveness of A Bank.The article i5 aimed at A Bank,and the problems are the common problems faced by traditional commercial banks.At the same time,they propose business strategies for the development of A Bank’s smart products.This article has a total of 16 pictures,10 tables,32 documents. |
