Research On The Impact Of Internet Finance On Commercial Banking Financial Management Products And Its Countermeasures

For a long time,commercial Banks have occupied a dominant position in the financial market.With the development of The Times and the use and popularity of Internet technology,the traditional financial management methods of commercial Banks also need to be updated.The rapid development of Internet finance in China has exerted a great impact on the financial services of commercial Banks.Internet financial products have attracted a large number of investors due to their advantages such as "low investment threshold,high return rate,convenience and better customer experience",which have strongly impacted the financial products of commercial Banks.Internet financial have what impact on bank financial products? How much does the development of Internet finance in China finally affect commercial Banks' financial services? What are the opportunities and challenges for commercial Banks to develop financial products? How should commercial Banks cope with the impact of Internet finance? This is the core of the article.This paper adopts literature analysis,comparative analysis and empirical analysis to study the impact of Internet finance on financial services of commercial Banks.With the rapid development of Internet finance,it has diverted bank deposits,reduced profit margins and weakened the social contribution rate of banks.It is also changing residents' concept of financial management and making more people interested in financial products.In the era of the Internet financial commercial Banks should be on the basis of giving full play to the advantages of itself,to avoid and change products disadvantages,Use of the Internet financial opportunities,innovative products strengthen technology development,and paying attention to the development of the network approach,improve customer experience,strengthen sense of crisis and strengthen risk control,makes the commercial bank financial product transaction get healthy development.This article is divided into seven parts,the first part is the introduction.The background,significance and literature review at home and abroad are elaborated.Thesecond part is the development history,mode and characteristics of internet finance.The third part is a traditional commercial bank financing business overview,mainly introduced the traditional commercial bank financing business development present situation and predicament.The fourth part is the influence mechanism of Internet finance on the traditional wealth management business of commercial banks.It is divided into two parts: negative effect and positive promotion.The fifth part is the empirical analysis.This section selects the data of the Internet Financial Development Index and the wealth management business of 16 listed commercial banks,establishes the panel data model,and draws the conclusion that there is a significant negative correlation between Internet finance and commercial bank wealth management business.It is believed that banks can only continue to innovate,actively embrace Internet finance,and absorb the advantages of Internet finance.Only in this way can banks enhance their competitiveness in the face of the continuous development of Internet finance to better cope with future challenges.The sixth part is the countermeasures for the financial management of commercial banks under the impact of Internet finance,which is discussed from three aspects.The last part is the conclusion and outlook.Summarize the full text and present the conclusions of the article.In response to the shortcomings of the article,the limitations of the article and the future prospects are proposed.Studied in this paper through the analysis of the Internet financial services products to study the influence of traditional commercial bank financial products,to the in-depth analysis,in which the problems of commercial banking development and structure adjustment of summing up the development of some feasible,at the same time,through the theoretical derivation and experience for reference,intends to put forward practical,copy of the commercial Banks innovation and development Suggestions,in order to under the background of the Internet financial to accelerate the commercial bank financial business transformation work,promote the commercial Banks in the fierce market move forward.