Research On The Influencing Factors Of Idea Title Adoption In Open Innovatiion Community

User creativity in open innovation community has more and more important influence on enterprise innovation activities.In order to explore the influencing factors of creative adoption,based on cognitive overload theory and primacy effect in cognitive psychology theory,this paper takes creative titles as the research object,and constructs appropriate titles,attractive titles,hot topics,negative titles,objectivity of titles,and digitalization of titles.As dependent variables,the number of creative ideas published by users,creative comments,creative publishing time and user registration time are the control variables of the model to explore the impact of the characteristics of the title on the adoption of user creativity by enterprises.In the empirical study,we use the creative data of millet MIUI community to construct a binary logistic regression equation to explore the impact of title text and Title Emotion on the possibility of creative implementation.According to the empirical analysis results,we provide suggestions for ente:rprises to evaluate creativity and users to submit creativity.The research finds that the appropriate title has a positive impact on the possibility of creative implementation;the attractiveness of title has a positive impact on the possibility of creative implementation;the hotspot of title has a positive impact on the possibility of creative implementation;the objectivity of title has a positive impact on the possibility of creative implementation;the digitalization of title has a positive impact on the possibility of creative implementation;and the negativity of title has a negative impact on the possibility of creative implementation.