Research On Diversification Strategy Optimization Of Tian Shui Hua Yang Company

At present,supply and marketing cooperative enterprises in gansu province are facing many difficulties.Only by expanding their business scope,innovating their business modes and improving their business efficiency can they achieve sustained and healthy development and improve their economic strength and capability.Tianshui huayang co.5 ltd.is a subsidiary of gansu supply and marketing group co.,LTD.,which is established by gansu supply and marketing cooperative association.In recent years,the central government and provincial party committee and government attach great importance to the reform and development of supply and marketing cooperatives.Faced with the current complex environment and fierce competition situation,tianshui huayang company is facing some difficulties in its diversified development,so it needs to adjust its strategic planning,give full play to its core capabilities,lay out its industrial structure more rationally,and improve its economic strength and operating efficiency.This paper takes tianshui huayang company as the research object and takes diversification strategy optimization as the main research problem.This paper analyzes the diversification strategy theory,summarizes the company's diversification development status,analyzes the company's external environment and internal environment,analyzes the company's advantages,disadvantages,opportunities and threats,and analyzes the company's four major industrial development directions by using Boston matrix.According to the analysis results,the paper clarifies the thinking and target of the company's diversification strategy optimization,studies the diversification strategy optimization scheme which is suitable to the company's reality,establishes the core business,points out the general business,exit business and reposition business,puts forward the new industries that need to be entered,and puts forward the development measures accordingly.At the same time,in order to ensure the implementation and control of the company's diversification strategy optimization,the paper puts forward the guarantee measures for the obstacles to the implementation of the company's diversification strategy.Through research,this paper concluded that:to optimize the tianshui huayang company diversified development,should adjust the company's industrial structure,core business continue to operate priority to the development of market and improve the agricultural capital business and property services business operation and management level,suggested the company out of the real estate business,giving full play to the advantages of the reservoir makes the logistics base and e-commerce logistics distribution center,entered the hotel business and pension industry.In order to ensure the successful realization of the company's diversification strategy optimization goal,it is necessary to optimize the organizational system,strengthen the construction of safety culture,strengthen the financial budget management,improve the system system and enhance the level of party construction.In this paper,based on the actual enterprise,optimize the tianshui huayang company's diversification strategy research,put forward the goal of optimization and scheme,will be for the long-term development of tianshui huayang company has a certain realistic guiding significance,implementation company continued good development,is also able to provide reference for other enterprises to establish and optimize the strategy of diversifying and using for reference.