A Research On Enterprise Development Strategy Of Huayang Electric Appliance Company

The strategy of the enterprise on the direction of the development of the enterprise is an important condition for the enterprise to obtain the sustainable competitiveness.Huayang company has developed rapidly in recent years,but faced with a change in the environment,the original development strategy is no longer suitable for the company’s development in the new period.The company urgently needs to formulate a new development strategy according to the change of the development environment.The article analyzes the related problems of the development strategy of Huayang company through the methods of literature research and field investigation.Specifically,this paper uses the PEST analysis method,on the company’s development strategy of political and economic,social and technology environment are summarized,followed by the Potter competition model,the company’s potential entrants,the main body of market competition,alternatives,suppliers,buyers are analyzed using SWOT analysis,advantage,weaknesses,opportunities and challenges to the development of the company strategy is analyzed,then to develop the company’s development strategy,put forward the safeguard measures for the implementation of the strategy.The research finds that the company is facing a rare opportunity for development,and at the same time is facing fierce market competition.The company’s strategy development has the advantages of technology and products,and at the same time,it is faced with the constraints of human resources and so on.The target of Huayang electric company is to provide customers with the best low voltage circuit breaker accessories and make the company a leading domestic manufacturer of intelligent terminal products.Therefore,when implementing the strategy,the company should focus on the strategies and measures of human resources,market development and technological innovation.The article is divided into seven chapters,the first chapter is the introduction,summarizing the research background,the purpose and significance of the research,the contents and methods of the paper.The second chapter is the basic theory of the thesis,the related theoretical summary and research methods.It introduces the three tools analysis of PEST analysis,SWOT and Potter five forces in the research of strategic management.The third chapter analyzes the external environment,summarizes the environment of the company’s development strategy,such as politics,economy,society,technology and so on,and analyzes potential entry providers,suppliers,buyers,existing market competition subjects and substitutes.The fourth chapter analyses the internal environment of Hua Yang Electric Company,and analyzes its products,technology,human resources and other aspects.The fifth chapter,the construction of the development strategy,using SWOT analysis to build the development strategy of Hua Yang Electric Company.The sixth chapter is about the implementation of Huayang’s strategy from the aspects of human resources,marketing,technological innovation and financing strategy.The seventh chapter,the concluding remarks,summarize the characteristics and shortcomings of this paper.