Study On Marketing Strategy Of Watermelon In Jungar Banner

In China under the background of the reform of agricultural supply side,countries of corn acquisition policy adjustment and with the improvement of income level of consumers eating life diversification,make the diversification of peasant household production and business operation to form the larger development space.As a special agricultural product,watermelon has been actively cultivated by farmers for many years.Due to its seasonality and perishable nature,watermelon is required to be sold quickly after maturity.However,due to the imperfect marketing strategy,it is difficult to sell watermelon.This paper first reviews the domestic and foreign experts and scholars for agricultural products,marketing strategy analysis of watermelon.Second use of PEST analysis,Jungar banner analyzes a watermelon in the marketing environment,and then randomly selected Jungar Banner of ten key field research planting watermelon watermelon farmers in villages and towns,based on 4Ps marketing mix strategy in the marketing,the farmers in planting watermelon in production and sales of products,sales channels,sales prices and sales promotion,described in survey data for statistical analysis,and the three typical cases of farmers selling deeper understanding,understand the current farmers in the process of watermelon planting sales actual situation and put forward the current farmers in the process of marketing problems.Finally proposed the Jungar Banner watermelon in the marketing environment marketing strategy optimization strategy.