Research On The Core Competence Of A Picture Copyright Enterprises

With the vigorous development of China's economy and the continuous advancement of Internet technology,under the background of China's innovation-driven development strategy,intellectual property as an important carrier of innovative ideas has become more and more important in the development of enterprise competition.At present,China has strictly enforced the principle of copyright legalization in legislation and supervision,and the protection of intellectual property rights is constantly strengthening.Under this environment,the awareness of using genuine pictures will continue to improve,and the socialized environment will continue to improve.Pictures with formal authorization will become the most important content of the media,advertising and self-media.According to the National Bureau of Statistics,the turnover of China's advertising industry has reached 689 billion yuan in 2017.It is assumed that the scale of China's image market will reach 2%in the future,and the market space for pictures will be about 13.7 billion yuan.However,the current situation is that the size of the Chinese picture market in 2017 is only about 1.5 billion,and the proportion of the genuine picture market in the advertising market is only 0.21%.Therefore,from the perspective of the use of genuine pictures,1.5 billion yuan and 13.7 billion yuan,from 0.21%to 2%,China's legal image market size has nearly 10 times the growth space,and the potential for development is endless.Therefore,the problem to be discussed in this paper is what is the core competitiveness factor of a company in the development of a platform-based image copyright enterprise with bilateral market characteristics.How different core competitiveness factors have different impact on platform value and the future of the enterprise How to maintain a competitive advantage for a long time.This paper takes A platform copyright enterprise as an example,uses the core competitiveness theory and the Metcalfe's law model to analyze,and deeply discusses the composition and importance of the core competitiveness elements of the platform enterprise,and from the perspective of platform value.Summarize some suggestions for platform companies to improve their core competitiveness.Through the research in this paper,the following main conclusions and recommendations are drawn:(1)According to the Metkalfs law of network economy,this paper constructs the corresponding quantitative analysis model,and combines the bilateral market and core competitiveness theory,and applies the model to combine qualitative and quantitative integration of platform enterprises with bilateral market nature.Research and analysis.(2)According to the combination of qualitative and quantitative analysis,the core competitiveness factors of platform-based copyright enterprises are:attracting users'ability,asset liquidity,platform investment and market share,and the influence of each factor on platform value.(3)Based on the analysis and research of each element,this paper constructs a core competitiveness structure diagram of platform-based copyright enterprises with bilateral market characteristics,and shows the relationship between the elements and provides reference for its universal application.(4)This paper also proposes the development of the core competitiveness of the platform-based image copyright enterprise A's bilateral market and platform value through the study of selected cases.Therefore,in order to develop and grow in the market economy,platform-based enterprises must have the core competitive advantages in the competitive industry,and at the same time continuously enhance and cultivate their own core competitiveness,so that enterprises can quickly adapt to the changing environment and always maintain market leading position.