Research On The Customer Relationship Management Of DB Company

By the rising of logistics industry,in the background of logistics fierce competition and rapid development,logistics enterprises usually tend to pay more attention to expand their business scale and occupy more market share.But they usually ignore the management of their most real valuable resources,that is,customer relationship management Logistics enterprises exist many problems in customer relationship management yet,not perfect in CRM systematically and deeply,the weakening competitive advantage of traditional enterprises,and the limited support in the traditional enterprise IT system to the analysis and induction of customers information data.Customer Relationship Management research results will benefit enterprises,and will be the increasing focus of attention,the status will also be a significant attention.This paper takes DB customer Relationship Management Research(CRM:Customer Relationship Management)as an example.Through collection,classification,induction and summarization of the DB’s first-hand historical data to research,analyze and find the core problems of the enterprise.In view of the customer relationship management problem,this paper carries on the progressive research,combining the customer satisfaction theory,the resource arrangement theory and the boundary crossing theory to carry on the thorough discussion.First of all,through customer relationship classification management and analysis,we can find classification standards,identify value client,then optimize the allocation of resources and do effective cost control accordingly,that DB Company can maintain the existing advantages of the enterprise,and provide increasing customer stickiness,consolidate existing customer relations with differentiated services.Secondly,DB Company provide branding services,develop new customer relationship and retain the long-term advantages of enterprises,via CRM system upgrade,multi-channel value-added services,enhance digitalization and resource allocation upgrade.Finally,DB retain the advantages of sustainable development to provide innovative services,through customer mutual participation in collaborative management,establish Big data platform,innovative business implants and new product development.In general,DB Company provides customers with differentiated,branded,innovative services,and then makes win-win,to maintain the existing advantages,long-term advantages,and sustainable development advantages.DB Company fundamentally can solve its prominent CRM problems via the customer relationship management development.DB company can maintain the existing customers via customer satisfaction,and can develop new business via resource layout,and avoid a single enterprise profit model after customer relationship management profit transfer via Borders across,that can solve the DB company Customer Relationship Management problems accordingly.It can support DB company to maintain the industry’s leading leadership position in the market,but also offer reference significance for the other enterprises,in customer relationship management and achieve the maximization of enterprise profits.Figure 9,table 7,reference 39.