Research On Insurance Marketing Strategy Of Wuxi Rural Commercial Bank

Bank insurance originated in Europe.Since the late 1990 s,bank insurance has developed rapidly as a new type of insurance.Until now,bank insurance has become a pillar business in the insurance industry.However,in the process of China's insurance companies advancing the bank insurance business,they face both the pressure of profitability and the increasing business requirements of banks and fierce competition in the same industry.In the process of rapid development,China's bank insurance business exposed many problems,such as a single product,intrinsic value is not high.In order to change the simple business model of China's existing banking insurance business,improve the intension value of bank insurance business,and break the bottleneck encountered in China's current banking insurance business development,it is necessary to reform and innovate bank insurance,and strive to seek innovative development methods.This paper analyzes the insurance marketing of rural commercial banks in Wuxi through questionnaire survey method,literature research method and SWOT analysis method.First of all,it describes the insurance overview of Wuxi Rural Commercial Bank and the current situation of bank insurance marketing.It uses the questionnaire survey to analyze its current problems.Problems including bank insurance sales,bank insurance cooperation model,bank insurance product design,bank insurance channels,etc.,in the development of insurance in Wuxi Rural Commercial Bank.Face the opportunities and threats,and on this basis put forward the corresponding marketing strategies,including product strategy,price strategy,channel strategy and promotion strategy.This article hopes to analyze the development status and marketing strategies of the insurance industry in Wuxi Rural Commercial Banks and the study of its development trends,which can promote the strong leap from the initial stage to the mature stage of the bank insurance industry and promote the steady and sustainable banking insurance.Development,while proposing targeted issues and feasibility recommendations,better senior leaders of Wuxi rural commercial banks to provide reference opinions,has very important practical significance for the development of banks.