Study On The Development And Management Of Rural Tourism Resources In Jiangba Town,Hongze

The countryside has a strong rural atmosphere,beautiful ecological environment,and has a strong attraction for urban residents.Therefore,many urban residents have chosen the countryside as the second space to return to simplicity and slow down the pace of life.Rural tourism,as a sunrise industry in China,has developed rapidly in recent years.It plays an obvious role in promoting the local economic and social development,and is widely welcomed by the suburbs and villages of major cities and small cities.Rural tourism is a form of rural economy.The development and management of rural tourism resources is not only conducive to the protection of rural ecological environment,but also can promote the rapid development of various ecological projects,such as water governance,the return of polders to lakes,and so on.It promotes the harmonious coexistence between human and nature,and realizes the effective integration of modern civilization and ecological nature.Since the 1990 s,the economy and society around Hongze Lake have developed rapidly.The local residents’ demand for tourism has been increasing.Hungze Lake and its surrounding scenic spots have also welcomed numerous tourists,which has stimulated the local tourism construction and created good economic and social benefits for the local area.However,the local tourism industry management is extensive,homogeneous development is serious,tourism resources can not be effectively integrated,and the development of the tourism market is not ideal.In recent years,the Hongze government has strengthened the development and management of the local tourism industry.While fully exploiting the tourism resources,it actively excavates the characteristic elements of the tourism resources,and rural tourism has become one of the main characteristic elements,which attracts the attention of the urban residents.Jiangba Town is a large agricultural town with a long history.Its natural and ecological conditions are extremely superior.It has many years of planting history,transportation environment and geographical location have certain advantages,and there is a very broad space for the development and management of rural tourism.It can be said that the strategic significance of Jiangba Town is very important in the construction of Hongze modern lakeside tourism new town.Based on the development of rural tourism in Jiangba Town and related theories,this paper makes a thorough analysis ofthe deficiencies in the development and management mode of local rural tourism resources from the perspective of ecology,agriculture and tourism,and studies its countermeasures.In the aspect of research content,firstly,it combs and summarizes the theoretical literature of rural tourism at home and abroad.Secondly,it combines the social background of Jiangba Town and the types of tourism resources to analyze the current situation of Jiangba Town’s rural tourism resources development and management.Secondly,it clarifies the existing problems through empirical analysis.Finally,it puts forward the successful cases in China as the analysis object.The specific countermeasures can provide reference for the development of tourism resources in other areas of Hongze.According to the research results,the development and management of rural tourism resources in Jiangba Town is still in the planning stage,and the tourism resources are relatively dispersed.Effective integration and planning are needed.At the same time,market guidance should be strengthened in order to effectively shape the lakeside tourism town and achieve tourism fragmentation effect.Through this study,it is found that tourism economy,as a new type of economy,has the characteristics of environmental protection and can play a positive role in promoting society.The development and management of rural tourism resources,in addition to the hardware facilities,also need to tap the local software facilities: such as history and culture,cultural activities,folk characteristics,etc.,to use tourists to spread the local culture in all directions,improve the local culture in society.At the same time,it is necessary to integrate tourism resources effectively,enhance participants’ awareness of ecological and environmental protection,and realize the sustainable development of local economy and society.At present,our country is in a period of vigorous development of rural tourism.Only by seizing this opportunity,Jiangba Town can successfully create a mode of development and management of tourism resources,which benefits both economy,culture and ecology,through rational development and management of tourism resources and in-depth excavation of the cultural connotation of tourism resources.