The Analysis And Countermeasures Research Of The Current Situation Of Wuyuan Rural Tourism

In recent years,with the deepening of China's reform and opening up and accelerating the socialist modernization process,the social and economic development of our country have been improved.But at the same time,the pressure of daily work and life in city are also growing,people in big cities in order to get relax and seek a way to close to nature,a life of ease,people begin to choose living in the country,this makes the rural tourism in our country with the rapid development potential of the prairie fire.In regional rural tourism in the process of the rise and development continuously,the demand of the tourists are becoming more and more diversified,the types of rural tourism also began moving into the direction of diversification,the types are including relying on local natural landscape,rich in natural resources or rural tourism of ancient heritage,and also have according to the needs of the development of tourism destination residents or local government,it is a preparation of the spontaneous unique types of rural tourism.But the development is limited by region and the environment,most of the rural tourism is developing in small towns or cities in the suburbs of city,it determines the most rural tourism managers are relative lack of management experience in group,it makes the development of rural tourism in China has received the certain limitations and obstacles,makes parts of the city suburb or town rural tourism development in the region stalled.Therefore,this article selects Wuyuan county in Jiangxi province as the research object,according to the actual situation of Wuyuan county and the present situation of the local rural tourism development,using the reasonable analysis method of SWOT,respectively in Wuyuan county rural tourism strengths,weaknesses,opportunities and challenges of four aspects carries on the analysis,and targeted puts forward some Suggestions of development of the rural tourism,the hope can borrow to promote the fast and healthy development of wuyuan county rural tourism,to improve the current situation of rural tourism in our country to make a little contribution.