Research On Economic And Social Development Of Rural Tourism In Yanshi

With the rapid development of our country's economy and society,the process of urbanization is gradually accelerating.As a new way of tourism,rural tourism is favored by more and more people.Rural tourism has become a new growth point in the tourism industry,and it has a very positive effect on the poverty reduction of the agricultural population.In recent years,rural tourism has played a very important role in promoting the development of China's rural economy,showing its strong vitality to the world.As a new form of tourism,rural tourism is the product of the development of tourism to a certain period.Rural tourism in China began in 80 s,and it is still in the primary stage,but the strategic significance of rural tourism to economic and social development has gradually emerged.In recent years,with the precise poverty alleviation of rural tourism,it is becoming more and more common to pay attention to the environmental and ecological effects,and the development of leisure agriculture tourism has become an important means for farmers to increase their income.Rural tourism has a great role in promoting economic and social development.Through field investigation,regression model analysis and Grainger causality test,this paper analyzes the role of rural tourism in Yanshi on economic and social development.Through empirical research,it finds that the rural tourism in Yanshi has the pull effect on the economic growth of Yanshi and the agriculture of Yanshi.The role of village infrastructure construction is very significant.The traditional mode of production in Yanshi has caused great damage to the urban ecological environment.The proportion of the first and second industries is relatively small,and the economic structure is unreasonable.The development of rural tourism in Yanshi is beneficial to the industrial transformation and upgrading,the optimization of the industrial structure in Yanshi,the added value of agricultural and sideline products,the employment of farmers and the increase of farmers' income.However,through field visits and questionnaires,it is found that in the process of rural tourism development in Yanshi,there are imperfect tourism facilities,unreasonable tourism planning,unsound management mechanism,lack of professional management personnel,and lack of brand effect in rural tourism,and the economic and social development of rural tourism in Yanshi city.The use has not been fully played out.According to the theory of regional development and rural economic management,using literature research,statistical analysis and other methods,and aiming at restricting the development of rural tourism in Yanshi,the following suggestions are put forward: first,make full use of local resources to create brand tourism products.(1)rational exploitation of natural resources and rural characteristics;(2)deep excavation of cultural tourism resources,Yanshi "the first king of China-two Li Li" and "China's first saint monk Xuan Zang" brand;(3)strengthening regional cooperation,developing excellent tourism route;(4)protecting the environment and taking the road of sustainable development.Two,strengthen the supervision and guidance role of the government in rural tourism.(1)strengthen infrastructure construction,create a good environment for rural tourism;(2)do a good job of supervision and guidance,scientific planning,and avoid blind development;(2)expand financial support and broaden financing channels.Three,establish a perfect training system for talents.(1)to strengthen the training of talents and improve the quality of service;(2)to highlight the role of villagers and improve the enthusiasm of the villagers;(3)play the role of tourism associations and tourism organizations.Four,enhance the marketing innovation ability and expand the influence of rural tourism.(1)innovative marketing means;(2)strengthening the construction of rural tourism informatization.