Application Of E-commerce In Promotion Of Kiwifruit Characteristic Agricultural Products In Xixia County

At present,there are still many problems in the e-commerce promotion of Characteristic agricultural products.In this paper,the kiwifruit industry in Xixia County of Henan Province was selected as the research object,and the application status of electromerchants in the promotion of characteristic agricultural products was studied.The competitiveness of agricultural e-commerce is analyzed from Strengths,Weakness,Opportunities and Threats,and the main factors affecting the development of agricultural e-commerce are given.This paper summarizes the current situation of the development of agricultural e-commerce in the world through the collation of relevant literature on "Internet+ modern agriculture" and the background of agricultural electricity providers in the background,outlines the definition,nature and development process of e-commerce in e-commerce industry,and comments on the main contents of "electricity supplier +characteristic agricultural products",such as the meaning of "characteristic agricultural products",the characteristics of agricultural e-commerce,On the basis of field investigation and data analysis,the advantages of kiwifruit characteristic agriculture development in Xixia County and the predicament of agricultural e-commerce development are analyzed.According to the situation analysis model,this paper evaluates the competitiveness of kiwifruit characteristic agricultural products e-commerce in Xixia County.Based on the successful experience of domestic agricultural e-commerce promotion and the particularity of kiwifruit market sales,this paper explains the main problems encountered in the development of kiwifruit agricultural products e-commerce in Xixia County through questionnaires,and puts forward the development countermeasures of characteristic agricultural products e-commerce.together with problems of concern and suggestions and corresponding measures to solve these problems.The research finds that the network infrastructure and the shortcomings of the characteristic agricultural products logistics system,especially in rural areas,are the main factors hindering the development of the characteristic agricultural products e-commerce in our county.The key to solve this problem is to rely on the strength of the government.In addition to government policy and financial support,the regulation of the system and the implementation of development planning are also key factors.In addition,the subject specialization degree of characteristic agricultural products in e-commerce business is low,especially farmers,who know little about e-commerce knowledge,and it is difficult toimprove the subject specialization degree of e-commerce in a short time.The key to solve this problem is the development of leading enterprises and professional cooperatives,so how to play the leading role of leading enterprises and enhance the economy of professional cooperatives? The government should seriously consider and make great efforts to improve the social benefits,so as to improve the enthusiasm of farmers’ participation.