Research On E-commerce Development Of Characteristic Agricultural Products Of Lvliang City

With the continuous progress of computer technology,information technology and Internet technology,electronic commerce as a frontier field has been more extensive development.In recent years,the "micro-business" which based on WeChat,Weibo and other social networks has also injected new blood into the development of electronic commerce.In the era of PC and APP,internet e-commerce and mobile e-commerce have entered a period of rapid development.At present,the state vigorously promotes the "Internet" and "numerous innovations","public support" action plan,"Internet rural" as a new technological and economic paradigm,has provide a new Development path for the economic development of rural poor areas.The level of agricultural development in Lvliang is backward,and the traditional agricultural models,such as small farmers,self-production and self-marketing,have been restricting the pace of agricultural modernization in Lvliang.Based on the rural economic construction,this paper analyzes the current situation of the E-commerce development of characteristic agricultural products in Lvliang from the perspectives of natural geography,economic and social development,rural residents' living conditions and so on,and the development status of eight characteristic agricultural pruducts in lvliang city was analyzed.Based on the analysis of Linxian E-commerce Industrial Park and Lvliang E-commerce Operation Center,this paper puts forward the three opportunities,for example characteristic produce oneself advantage,rural network foundation is improved ceaselessly and government support is intensified.But this paper puts forward the three questions,for example standardized management of featured agricultural products is diff-icult,the mode of information disseminaton of e-commerce is backward and relevant network legal system is improved.and challenges of developing the characteristic agricultural products e-commerce in Lvliang,which enriches and widens the scopes of e-commerce research,and put forward the three thoughts of characteristic Agriculture in Lvliang City,for example improve the standard system for special agricultural products,accelerate the dissemination of e-commerce information on featured agricultural products across the board and improve the network system for specialized agricultural products.The development of product e-commerce can effectively guarantee the increase of farmers' income and provide an effective strategic way for the development of agricultural modernization in Lvliang.