| At present, the development of network economy has been spread all over the world, with the development and popularity of the Internet, the development of electronic commerce is growing up. This is on the traditional business model innovation, economic development model has changed, and thus led to a better social and economic development, people’s life and constantly changing. Along with the popularization and development of electronic commerce, greatly reduce the cost of commodities trading, accelerated the exchange of information, for commodity trading time, space restrictions also has made a great degree. Network for the development of the electronic commerce provides a large platform and space, and through the network, can realize quick commodities trading, promote efficiency of the circulation of goods. Network information technology to sell goods from production to every link between good link, let all kinds of more rational use of resources. To produce a large number of agricultural products, agricultural development of the agricultural products sales also can adopt electronic business model. Of modern network technology and agricultural production and sales of effective combination, make of the production and sale of agricultural products can be more scientific and reasonable. And the organization of agricultural products and its processing can also through the realization of the modern information technology better. Ordos rural pastoral area agricultural product variety, production is big, but sales in the market situation is not optimistic, the production and the market has a huge conflict. And adopt the mode of electronic commerce can very good reduce the generation of this kind of contradiction, to improve the economic income of local farmers, promote the development of economy, the whole region to promote the construction of new socialist rural areas play a greater help.This paper mainly divided into five chapters. The first chapter, introduction. Mainly expounds the research significance of agricultural electronic commerce, the purpose of the research, summarizes the domestic and foreign research dynamic of agricultural e-commerce, established in this paper, the research ideas and methods about agricultural e-commerce. The second chapter, agricultural e-commerce overview and SWOT analysis principle. First summarizes the connotation of agricultural e-commerce and its development model; Secondly expounds the ordos the necessity of developing agricultural e-commerce. The third chapter, ordos municipal agricultural e-commerce SWOT analysis. Using the typical enterprise survey method and interview method to survey the four developing agricultural e-commerce enterprises, according to the survey content, SWOT analysis on the agricultural e-commerce ordos development strengths, weaknesses, opportunities and challenges. The fourth chapter, countermeasures and Suggestions to promote the development of ordos city agricultural e-commerce. Put forward the development of electronic commerce, should correctly handle the relationship between the government and market and stick to the principle of "market, the government can do", the government action, preferring. Through the use of effective ways to make the electronic commerce is more popular to farming and animal husbandry production of each link; Improve the development of modern logistics system, ensure the smooth development of agricultural e-commerce; To adjust current ordos farming and animal husbandry industrialization, promote the development of e-commerce; Improve the quality of the farmers and herdsmen, realized farmers electronic commerce talented person; Perfect hardware facilities, the security of e-commerce development; Scientific planning, to promote agricultural e-commerce long-term benefit from the broad masses of farmers and herdsmen. The fifth chapter, summary and outlook. Ordos agricultural electronic commerce development prospect is put forward, and the paper points out problems for study. |
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