Research On The Competitiveness Of Flower Industry In Yanling County,Henan Province

With the rise of the Belt and Road in recent years,the level of national economic has been continuously improved,and the level of domestic residents' consumption has been fundamentally improved.with the acceleration of urbanization,Chinese household consumption has changed from simple pure material consumption to spiritual consumption.Urban greening requires a large number of flower products,and the flower industry ushered in a period of rapid development.As a kind of planting industry that breaks the traditional agricultural category,the flower industry has closely links with the secondary industry and the tertiary industry,forming a special industrial chain.Liling County is known as the "First County of Zhongyuan Huamu",It has convenient transportation conditions and unique natural conditions.It has its own unmatched conditions for the development of the flower industry.The author discovered the flower industry in Fuling County through field research in Fuling County.The competitive advantages and disadvantages,study the influencing factors of the flower industry competitiveness in Fuling County,and put forward pertinent suggestions on how to improve the flower industry competitiveness in Fuling County,and enhance the flower industry competitiveness in Fuling County.This article combines some related theories,first of all to make an in-depth understanding of the competitiveness level of the flower industry in Henan Province,and did a field research in Fuling County to understand the development of the flower industry in Fuling,based on the diamond model to compete in the flower industry in Liling County.To analyze and analyze the Fuling flower industry through production factors,demand conditions,related and supporting industries,government,corporate strategy,structure and horizontal competition,and opportunities.As the flower industry base of Henan Province in Fuling County,the industrial development level of Fuling County can represent the development level of flower industry in Henan Province to a certain extent.Therefore,this paper collects the relevant statistics of the flower industry in all provinces in the country in 2017.Analytical method and cluster analysis show that the development level of flower industry in Henan Province is in the middle and upper level in the country,and has a certain level of competitiveness in China.Through cluster analysis,we can conclude that Henan Province is the same as Shanghai,Fujian and Hubei.In the third category,some data indicators in Henan Province are in the top of the country,and the development potential of the flower industry is huge.Then through the field investigation of Fuling County,the flower industry data of Liling County from 2006 to 2017 was collected,and the index evaluation system was established.Through factor analysis,the production factors,demand conditions,related and supporting industries can be found on the flower industry of Liling County.Competitiveness has an impact,and according to the problems found in the flower industry of Fuling County,it is proposed to improve the quality of flower practitioners,enhance the production technology of flower products,cultivate and introduce leading enterprises,promote the development of related industries,and improve the sales level of flower products.Great advice on the support of the flower industry.Suggestions for the development of the flower industry in Fuling County and the improvement of its own competitiveness.