Research On Marketing Strategy Of An Pension Service In Guangzhou

The implementation of marketing research can not only make a private pension service enterprise(Guangzhou Y Pension Service),fully understand its own position in the industry environment and its own competitive position,but also can fully understand the situation of the main competitors.Through the analysis of itself,competitors and industry environment,we can select a company suitable for the company.Marketing strategy can make the company's products closer to the market demand,so as to improve the company's business development and management level,and improve the efficiency of the allocation of resources.Based on the current situation of a private pension service enterprise,this paper comprehensively analyzes the marketing plan of a certain nutrition and old service enterprise through the marketing method.In this paper,literature review,empirical analysis and other research methods are used to study the marketing strategy of a private pension service enterprise in Guangzhou.Firstly,this paper expounds the relevant theoretical basis of marketing strategy,secondly analyzes the market development environment of Guangzhou Y Pension Service,and then analyzes the marketing status and problems of Guangzhou Y Pension Service in the fourth part.Finally,it puts forward the marketing strategy and guarantee system of Guangzhou Y Pension Service.The conclusions are as follows: first,the marketing strategy design of a private pension service enterprise:Market positioning strategy,product strategy,price strategy,promotion strategy and channel strategy.Second,a private pension service enterprise marketing strategy implementation safeguard measures: optimize the organizational structure,strengthen human resources management,and shape a good corporate culture.Third,the effect of a private pension service enterprise after marketing is remarkable,which greatly improves the employee satisfaction,work efficiency,net interest rate of sales,the increase rate of enterprise income and the rate of asset increase.In addition,the implementation of marketing plays a certain role in promoting the overall development of an old and nourishment service enterprise,improving the quality of employees and accelerating the construction of the enterprise culture.