Research On Visual Perception Of Landscape Based On Eye Movement Experiment

The eye is the visual sensory organ of the human body.Studies have shown that 80%-90%of the external information is obtained by the human eye.Visuality is closely related to cognition and perception.Eye tracking technology and metaphor extraction techniques are all discussed.A research method of real perception in the public's subconscious.In recent years,with the rapid development of the social environment and the public economic level,the tourism trends of Chinese tourists have shown the distinctive features of "exploration,self-interest,openness and uniqueness".Tourists tend to choose diversification,specialization,uniqueness and An experiential tourist destination.Nyingchi has rich tourism resources,diverse landscapes and high degree of specialization.It has the reputation of "Jiangnan in Tibet".The development of tourism is inseparable from the public perception of the local landscape.Therefore,studying the public's landscape perception law can be sustainable for Nyingchi tourism.Development is significant.This paper takes Tibet Nyingchi as a case study,combs related concepts,theories and research methods,and takes Nyingchi's representative ice peaks,buildings,water bodies and woodland landscapes as the entry point,and uses metaphor extraction technology and eye movement experimental research methods to explore The public's visual perception of the landscape of Nyingchi area and its influencing factors are aimed at exploring the possibility of combining psychological experiment methods with tourism research,and providing reference and experience guidance for promoting tourism development in Nyingchi area.This paper consists of three parts:the first part is the first chapter to the third chapter,including the research objectives,research significance,the theory and method of combing,research summary and data sources.The second part is empirical research,including the fourth chapter of the public landscape perception qualitative analysis based on metaphor extraction technology,and the fifth chapter objectively analyzes the public's landscape perception law by means of eye tracking technology,and expounds the factors of landscape perception.The sixth chapter concludes and discusses the third part.Based on the previous data analysis,the results of qualitative analysis and objective quantitative analysis,the research conclusions of this paper are extracted and the corresponding tourism development strategies are proposed.Finally,the shortcomings of this paper are analyzed.The application of dynamic experiments in tourism research is expected.The results of the integrated metaphor extraction technique and eye movement experiment can be concluded as follows:(1)The landscape type has a significant impact on the public landscape visual perception.The public assigns more attention to the ice peak landscape,so it is more favored by the public,and secondly For the woodland and architectural landscape,there is little difference between the two,but the interest in the water landscape is not great.(2)The visual perception of Nyingchi landscape in males and females tends to be consistent,and there is no significant difference in attitudes between forests and buildings.However,men prefer architectural landscapes between the two,while women have the opposite;The type of ice peak landscape shows that men are more concerned than women.(3)The image of Nyingchi landscape obtained by metaphor extraction technology is natural landscapes such as "forest land,trees,water bodies,Yarlung Zangbo River,snow mountains,mountains,glaciers,peach blossoms,blue sky,white clouds,sunshine",and "Tibetan temples,scriptures,Tibetan culture,The Tibetans and other human landscapes,and the public's feelings about the Nyingchi landscape are positive.There is a good correlation between the subjective evaluation and the eye movement experiment obtained by the metaphor extraction technique.The Nyingchi landscape image obtained by subjective evaluation coincides with the experimental stimulation content of the eye tracking technology.The objective data analysis illustrates the law and influence factors of public landscape perception.The evaluation explains the objective analysis content with the public's subconscious feelings.Both of them enrich the public's overall perception of the Nyingchi landscape,and provide suggestions for the sustainable development of Nyingchi,a landscape rich and attractive tourist destination,and provide experience for other tourist destinations with similar landscape elements.