Research On Countermeasures For H Foreign Trade Company To Enhance Core Competitiveness

The promotion of core competence is the cornerstone of enterprise development,and also an important resource that can bring comparative competitive advantage for enterprises.State-owned foreign trade enterprises,as an important business subject of China’s opening up,have made historic contributions to the country’s opening up and export-oriented economic development.In recent years,with the development of economic globalization and market economy,the traditional state-owned foreign trade enterprises have undergone adjustments and shocks in policy,market and environment.Their market positioning and competitive situation have undergone major changes.The traditional advantages have gradually disappeared and the market space has been shrinking.It is urgent to reshape the enterprises from the height of strategic management.The core competitiveness,so as to get rid of the predicament in the fierce market competition,to seek a breakthrough,to achieve the survival of enterprises and sustainable and healthy development.H Company,as a traditional state-owned enterprise with a history of more than 40 years,has experienced the glory of reform and opening up,foreign trade development,and has made positive contributions to the development of export-oriented economy in Jiangsu Province.In recent years,with the increasingly complex global trade situation,domestic economic development has entered a "new normal".State-owned foreign trade enterprises are facing enormous pressure of intensified market competition and trade mode adjustment.Although the company has achieved some results in the transformation and development,innovation and development,but the task of adjusting the business structure and changing the mode of development.The task is still very arduous,and there is an urgent need to further deepen reform,solve difficult problems,release vitality,and form a new core competitiveness.Based on an in-depth analysis of the current difficulties faced by state-owned foreign trade enterprises and the urgent need to rebuild their core competitiveness,this paper systematically combs the strengths,weaknesses and internal and external environment of the core competitiveness of state-owned foreign trade enterprises around relevant economic theories,and puts forward the tradition in the light of the specific operating conditions of the case H company.H company should give full play to the superposition advantages of the market,customers,channels,commodities,brands,professional talents and diversified industries accumulated over the years.H company should build its own design and development and independent brand system,strengthen modern enterprise system construction and institutional mechanism innovation,form new development increment and supply chain integration operation advantages,and embark on a path of sustainable development.