Problems And Countermeasures Of Rural Tourism Development In Fuqing City

In the 1980s,a new tourism mode emerged in many rural areas of China and developed rapidly.This is rural tourism.Rural tourism is a tourism project in rural areas.Practitioners engaged in rural tourism provide tourists with tourism products with local characteristics,such as rural folklore,local cuisine,local etiquette culture and local rural scenery.Slowly,tourists began to stay in the countryside longer and longer,and tourism practitioners began to provide some learning,experience rural life and other more high-end tourism products.With the development of economy,people have more and more leisure time.Rural tourism is developing faster and faster,and its scale is getting larger and larger.Fuqing City is one of the top 100 counties in China.It has developed economy,rich people's lives and more leisure time.It is very suitable to develop rural tourism.In recent years,with the strong support of Fuqing Municipal Government,the development of rural tourism in Fuqing City is rapid and growing in scale.In order to further promote the scientific and rapid development of rural tourism in Fuqing City,this paper takes the natural farm in Xincuo Town of Fuqing City as the research object,conducts a survey on it by visiting the natural farm enterprises in Fuqing City and talking to the managers of enterprises,issuing questionnaires to tourists in scenic spots and collecting information,and finds out the existing problems from the actual investigation and puts forward countermeasures and suggestions.Firstly,on the basis of investigating and researching the basic situation of rural tourism in Fuqing City,this paper illustrates the current situation of rural tourism development in Fuqing City by taking innate farm as an example.In recent years,the conditions for the development of rural tourism in Fuqing City are getting better and better,the scale is expanding,the tourism products are constantly enriched,and the development prospects are very broad.On the basis of describing the current situation,this paper takes the natural farm as an example to further analyze the problems of rural tourism in Fuqing City.It is concluded that there are still some problems in Fuqing's rural tourism,such as lack of overall planning,insufficient tourism products,low quality of practitioners,unclear characteristics of rural tourism,and business model to be improved.Finally,taking natural farms as an example,this paper puts forward some policy suggestions for the development of rural tourism in Fuqing:first,to tap rural cultural resources,the soul of rural tourism is rural culture;second,to protect the rural ecological environment and take the road of sustainable development.Third,promote the upgrading of rural tourism products to meet the continuous demand of tourists.Fourthly,talent is the key to the development of rural tourism.Fifth,strengthen marketing.Sixth,we should improve the rural tourism business model.