An Empirical Study On "The Chinese Tourists Visiting Egypt"

Chinese outbound tourism is the world's fastest growing source market.China became the world's top spender in international tourism and has remained so ever since.Tourism expenditure from China went from $24 billion in 2006(3%of the world's total)to $261 billion in 2016(21%of the world's international tourism spending.The Tourist's arrivals to Egypt have reached 9.9 million according to the recent statistics,generating a total of USD 7.2 billion in revenues.Travel receipts constituted the fifth largest provider of foreign currency.Tourism directly and indirectly contributed 11.3%to GDP in Egypt.the research problem is "The enhancement of the Egyptian tourism system towards Chinese Tourists".The purpose of this study to understand the obstacles which face the development of tourism in Egypt,the Characteristics of the Chinese outbound tourism market,the travel behavior,the expectations of Chinese travelers,to introduce the best services to the Chinese tourists in order to increase the Chinese tourists number to Egypt.As Egypt is considered as“one belt&one road country".This study aims to investigate the Chinese tourists who have been to Egypt Using a questionnaire and interviews,data was collected 200 Chinese tourists in Egypt.Following data collection from the questionnaire and interviews,factor analysis and regression analyses were conducted.To carry out this study,Part 1 primary data and secondary data have been used.Study one employed a quantitative methodology consisting of sampling survey in Egypt with the Chinese tourists.The qualitative approach with unstructured in-depth interview is applied to interview 6 Egyptian travel agencies to point out the problems of Egyptian tourism market.Secondary data is based on books,journals,internet,annual report and previous researches.Part 2 the research figured out the problems and obstacles in developing the Egyptian tourism market,and the characteristics of the Chinese tourists then introduced marketing plans and gave suggestions that the Egyptian ministry of tourism can use in order to develop the Egyptian tourism system towards the Chinese tourists.As a result,these experiments will aid to develop the Egyptian tourism system towards the Chinese tourists which will lead to a big increase in the Chinese tourists number to Egypt.