An Empirical Analysis Of Egyptian Residents' Tourism Perceiving Image Of China

The Belt and Road Initiative(BRI)is the grand economic vision of the countries along the route to open up and cooperate.The tourism industry plays an important role in promoting the interconnection between China and the countries along the route.As an important node country of the Belt and Road,Egypt is also one of the founding countries of the African Union.It has a very important influence in Africa and the Arab world.Tourism is one of Egypt's four major economic pillars.Therefore,the tourism industry will become China-Egypt.Jointly build important areas of cooperation and economic growth points for the Belt and Road.In 2019,Center for China and Globalization(CCG)released a report stating that China has become the world's largest trade deficit country in tourism services.According to statistics,China has become the fourth largest source country for inbound tourism in Egypt in 2017.However,During 2017,Egyptian residents visited China only 83,509,accounting for about 0.06% of Chinese inbound tourists.Therefore,it attracts Egyptian residents to travel to China.It is conducive to balancing the service trade deficit and forming a new driving force for economic growth.It is also an important measure to enhance the connectivity between China and Egypt.This paper analyzes the factors that affect the image perception of Egyptian residents traveling to China from different dimensions by studying relevant domestic and foreign literature,establishes a multiple regression model through questionnaire survey and analysis methods,and uses SPSS software to conduct empirical research on related influencing factors.The more diverse of China's natural environment and climate,the more they understand Chinese economic and social environment,the more concerned they are about Chinese cultural history and ethnic customs,the more familiar they are with Chinese tourism service resources,and the more positive they feel about the overall impression ofChina's tourism,the more Egyptian residents demand for travel to China Strong conclusion.At the same time,in close integration with the Belt and Road Initiative,from tourism strategy,the perspectives of publicity,marketing,and public service system construction,it puts forward rationalization work recommendations,and provides reference and reference for both Egyptian and Chinese governments and related administrative departments to make tourism development decisions.