Reserch On The Business Model Of Online Knowledge Payment Industry In China

The online knowledge payment industry developed based on mobile internet technology is a new form of business in the Internet era.The popularity of 4G networks and the increasing scale of mobile paying users,as well as people’s willingness to share knowledge,have promoted the rise of online knowledge payment industry.In 2016,the online knowledge payment industry entered the “first year of development”,and various online knowledge payment platforms and we-medias have set foot in this field,and knowledge payment has become a “window” industry.Although from 2018 onwards,there has been homogenization,vulgarization,piracy,single profit model and capital profit-seeking in the online knowledge payment industry.However,the demand for quality knowledge products is still growing,and the online knowledge payment industry is in the ascendant.As an emerging business,establishing a reasonable and perfect business model is the basis for the sustainable and healthy development of the online knowledge payment industry.By studying the payment platforms represented by Himalayan FM,dragonfly FM,Litchi,ZhiHu and Sina Weibo,investment and financing status and profitability of knowledge we-media and online knowledge payment industry represented by Fan Deng,Wu Xiaobo,Wang Kai and Lin Shao,starting from the business model theory,analyzing and summarizing the business model system of the online knowledge payment industry,it includes: the operation of the knowledge content producer,the online knowledge payment platform operation,the profit model and the investment and financing situation.It further points out the problems in the operation and development of this industry,including the homogenization of knowledge payment products,vulgarization,prominent infringement,online knowledge payment platform services to be improved,the convergence of profit model and capital profit-seeking phenomenon,and puts forward effective Suggestions and countermeasures to these problems.Knowledge payment refactors the way knowledge is acquired and meets the consumer demand for quality knowledge products.The development of the online knowledge payment industry conforms to the era requirements of the structural reform of the supply side of cultural production,and has a certain role in promoting the industrialization of Internet content,the cultivation of new kinetic energy for economic and social transformation and the rapid development of China’s cultural industry.