Strategic Transformation From The Perspective Of "Internet +” Research On Performance Evaluation

In recent years,under the influence of the Internet era,people’s life consumption has become more and more online,rational and personalized.Domestic garment enterprises not only have to face the inventory problem and channel problem left over by history,but also encounter the domestic market hunted by foreign FMCG fashion brands,resulting in a significant decline in industry performance.The development of traditional garment enterprises is under the two-way impact of the market environment at home and abroad.With the promotion of the "Internet +" action plan,China’s economic development has shown a new trend.In order to find new opportunities in the increasingly fierce competition in the new environment,Clothing companies have embarked on the road of strategic transformation.Tomaintain the competitive advantage brought by strategic transformation,enterprises need to strategic transformation direction,process and results of a comprehensive management and inspection,the performance evaluation is a comprehensive study provides scientific powerful gripper,through the various levels of regulation,to grasp the course adjust implementation of rhythm,and promote the sustainable development of the enterprise,enhance the competitiveness of the enterprises.This paper takes Septwolf clothing as the research object,focusing on the research on the process of its brand effect,policy support and scale advantages,and its transformation from a single business operation strategy to a multi-brand operation of "industry + investment" under the background of rapid development of "Internet +",slow growth rate of main industry and industry downturn.In this paper,using tools such as SWOT and balanced scorecard,based on the relevant theory of performance evaluation of strategic transformation and,mining Septwolves dress to strategic transformation motivation and implementation method,evaluation of Septwolves clothing for different levels of performance,strategic transformation of Septwolves garment summarized and put forward countermeasures,hoping to wandered the strategic transition period in China’s clothing enterprises to provide reference and reference.