Transformation Of Traditional Enterprises In The Internet Era

Transformation is an important strategic choice in the process of enterprise development,and it is an important means to maintain the competitiveness or reconstruct the competitiveness.Transformation is not only the requirement of the enterprises' growth,but also the inevitable choice of the external economic environment.The twenty-first Century has become the era of the internet.After decades of development and evolution,the Internet has combine together with economic globalization with characteristic of trade globalization and financial globalization,which is bound to have a coercive effect on the global economic activities,and will have a profound impact on the way of life and economic behavior of human beings.During the critical period of transformation of Chinese economy,the transformation of economic growth mode and industrial structure updating must rely on the successful transformation of the micro structure of the enterprise.Now,the Internet thinking has been and will further change people's living habits,consumption concept,also put forward revolutionary challenge to the traditional enterprises on production,operation and management concepts.For the healthy and sustainable development,traditional enterprises must adapt to the Internet thinking,keep up with the rhythm of the development of the Internet,and complete transformation in order to enhance the competitiveness and sustainable development capacity.In this paper,the main research is how to use the advantages of the Internet to help the successful transformation of traditional enterprises.First of all,this paper reviews the existing literature from three aspects:the theory of enterprise transformation,the transformation and upgrading of the industry and the transformation of the enterprise based on the internet.Secondly,this paper makes a theoretical analysis of the enterprise transformation in the context of the Internet,summarizes reasons for the transformation from the internal and external development of the enterprises,and discusses the different modes of transformation in the context of the Internet economy.Thirdly,this paper takes retail industry as an example to study the transformation and upgrading on the industrial level,and analyzes the impact of the Internet on the transformation of traditional retail industry based on the summary of the development state of traditional retail industry.Then this paper makes a case study of SanPower Group to research how to realize the transformation of strategy,industry and organization under the background of Internet.Finally,this paper makes a summary and puts forward the corresponding proposal.In the current economic environment,the successful transformation of traditional enterprises must depend on the advantage of the Internet and have the Internet thinking of synergic development.