Research On Development And Operation Strategy Of Huilongwo Commercial Real Estate Project Of Xuzhou XS Company

In recent years,the domestic commercial real estate market has achieved rapid development,and commercial project investment and commercial real estate development have maintained rapid growth.Real estate development is affected by the regulation of the state's macroeconomic policies,residential real estate development is becoming increasingly saturated,and competition among real estate companies is fierce.As a result,some large-scale housing companies have gradually turned to urban complexes and commercial real estate development investments to ease the increasingly competitive pressures of the traditional residential real estate market.This topic is based on the author's own practical work experience in Xuzhou Huilongwo project for more than three years,using literature analysis method,market research method,summary induction method,case study method,etc.,through SWOT analysis of Huilongwo project Under the guidance of relevant theories such as business circle theory,positioning theory and consumer behavior theory,based on the current situation of Xuzhou business,in-depth analysis and research.The main research conclusions are as follows: 1.Xuzhou commercial has entered a period of rapid development,and the business circle is multi-centered,and the market will enter a competitive market segment with more clear positioning and more prominent themes.Second,the location of the Huilongwo project is a cultural and experiential block that integrates fashion and leisure.It is the new business card of the “Xuzhou” city.Third,the operation strategy of the Huilongwo project is based on culture,with folk custom as the signboard.With the characteristic format,out-of-print buildings and human treasures,the historical essence of the old Xuzhou is presented to the world,bringing leisure,fashion and isolation to the customers.A legendary composite experience.This paper analyzes the development and operation strategies of the Huilongwo project from the aspects of site selection,location,investment,operation,etc.,and can give some reference to the same type of project.At the same time,the article analyzes the status quo of Xuzhou business and hopes to expand the research on Xuzhou commercial real estate theory.