The Study Of The Integration Operation Mode To Commercial And Real Estate

In recent years, the domestic commercial real estate has made rapid progress and at the same time given rise to many problems. The domestic commercial real estate development enterprises is still at a disadvantage in comparison with foreign enterprises. Local commercial real estate developers still followed the pattern of residential real estate development, needed the guidance of related real estate theory, while the experience needs a theoretical summary in order to improve the chances of a successful commercial real estate development, and as soon as possible to enhance international competitiveness. Therefore, it is very meaningful to track commercial real estate development process as soon as possible, the timely detection of problems and carry out analytical studies to explore adaptive solutions, promote the rational development of ideas and norms in the use of models.In this paper theoretical analysis and empirical analysis are used in the method of combining research. After a brief review of domestic and international commercial real estate development process, the focus of analysis and comparison of domestic and international commercial real estate development business model, which summed up the process of domestic commercial real estate developer and operator of the problems and deficiencies; deal with the problems, this paper learn from and absorb foreign successful models as well as domestic real experts, based on the experience of the "integration of commercial real estate development business model," and pattern to achieve four key areas-market analysis and positioning, financing, investment and sales promotion, operation and administration conducted in-depth analysis and arrive at an integrated business model with a certain amount of adaptability.Innovations of this article is to put forward the "integration of commercial real estate development business model," It has a certain theoretical significance and practical significance that the connotation of the model, operational elements and approaches in-depth analysis and application of practical adaptability to the case of the model were demonstrated.