Research On Business Model Innovation Of Office Property Service Enterprises Based On Value Network

At present,China's economy has entered a new normal stage of development,the tertiary industry is developing rapidly,and consumer demand is constantly changing.The property service industry,which is closely related to the daily life of consumers,has experienced more than 30 years of development and achieved certain results.However,the enterprises still face the operational challenges of narrow profit margins and increasing competition inside and outside the industry.Office property service is an important part of the property service market.In the context of customer consumption upgrading and changing business environment,the innovative business model adapts to the changing needs of customers and the environment has become a topic that office property service companies must consider.Based on the literature research,this paper analyzes the current situation and existing problems of the business model of traditional office property service enterprises based on the core elements of business model.It finds that there is a single value proposition,a value creation system chain and enterprise value creation.Secondly,with the three enterprises of Colour Life,URWork and YunXi Technology,the paper analyzes the core elements of the three business models,and believes that the key to the innovation of the three business models lies in the value proposition and the value creation system,the three to realize the diversification of enterprise value creation and the diversification of value acquisition by enriching the connotation of value proposition and establish the value creation system of the value network.Taking this as a reference,construct two key paths to give the innovation of the business model of traditional office property service enterprises: enrich the value proposition of the enterprise and establish the value creation system of the value network;then,use the case study method to select a large office building of Poly commercial properties as a research object,summarizes and analyzes the business model innovation practice of the case enterprise Poly Business Management Company in the project management.It finds that the case enterprise realizes innovation of the three core elements: value creation system,value creation and value acquisition in the project management,but there are still problems of unclear value proposition,value creation system and value capture dependence over-reliance on basic property services;on this basis,combined with customer demand survey and analysis,it is believed that case enterprises can take extended and diversified services as a breakthrough point.make full use of the good relationship between the company and the customer,focus on improving the two core elements of the enterprise value proposition and value creation system.Finally,optimize the value proposition,value network and profit model of the case enterprise property service business model,including: propose enterprise value proposition of " Provides efficient,convenient and all-round office services to help the company's business development";establishes a value network with property service enterprises,partners and enterprise customers as the main body;designs three profit models,include: a portfolio product/service value-added model,membership fee/commission model and the third party customer model.Combining the trend of industry development and service demand,this paper applies the value network theory to the innovation research of enterprise business model,constructs the innovation path of office property service enterprise business model,and designs a new business model for the case enterprise optimization,aiming to provide theoretical and practical guidance for help the tradition office property service companies respond to challenges,innovate business models,better win market competition.