A Study On The Competition Strategy Of G Securities Company In Hong Kong

With the gradual opening of the domestic capital market,China's overseas financing and investment demand continues to grow,and overseas customers' demand for domestic financial products rapidly increases.In financial technology rapid development,China's overseas assets allocation demand continues to improve,to speed up the process of China's mainland financial markets open,under the background of the international business development of China's securities companies face not to advance is to go back,the situation of both opportunities and challenges,so should be profound analysis of their own resources endowment,from their own actual conditions,formulate the development strategy of the internationalization of business.As domestic first batch of integrated securities company,G securities company focus on service quality of small and medium-sized enterprises and high net worth population,each business type is complete,the layout is comprehensive,multiple business indicators,the continuing industry however G plate the overseas business of securities companies of the group's revenue and profit contribution ratio is lower than other domestic brokerage head.Taking G securities company as the object of analysis,this paper analyzes the resource endowment of the company itself and the political,economic,social and technical conditions faced by the internationalization development of Chinese securities companies at the present stage through theoretical models such as PEST,porter's five forces and SWOT.Combined with the actual situation of G securities company,this paper analyzes its competitive advantages and disadvantages,opportunities and challenges,and discusses the choice of strategic path for its international business in Hong Kong(different from that in mainland China).For G securities companies,this article detailed discussion G securities firm commitment and goal,the Hong Kong international business development strategy route choice of competitive strategy and specific strategic options,finally it is concluded that the main competitive strategy is the implementation of the key business focused differentiation,including business,investment banking,asset management,FICC specific focus on niche business role positioning and target market positioning,customer orientation,etc.In order to realize the smooth implementation of international business competition strategy,this paper believes that strong capital scale,efficient organizational structure,perfect human resources construction,good risk control level and effective incentive mechanism are the necessary guarantee for steady development.