Analysis On Floating Cause And Performance Of Jinjiang Shares Acquisition In France And Lew

In the process of competition,in the process of competition,enterprises should quickly adjust their own business objectives,speed up the development of the enterprises and optimize the resource allocation.To prevent the enterprise from reducing the development speed of the enterprise in the old mode of operation and reducing the development space of the enterprise.Under the guidance of the one-way strategy,the rise of the tourism industry has promoted the market's increase in the demand of the hotel industry.So the business model before the hotel industry can't meet its business development needs,so it is urgent to transform and upgrade,and the M & A is one of the ways to promote its transformation and upgrade.Therefore,the author has selected the representative enterprises in the hotel industry,and the M & A method of Jinjiang Co.,Ltd.In the transnational case of Guolufu,the motivation and performance of M & A are analyzed.On the basis of the well-known status of M & A in the hotel industry,this paper combines the company profile of Jinjiang and Luofu in France,and concludes that the reason of the merger and acquisition of the Jinjiang shares is to go to the internationalization,to improve the management level,to speed up the development of the enterprise and to expand the market share.The case of the merger and acquisition of the French Luofu in Jinjiang Co.,Ltd.is analyzed from both short-and long-term perspectives.The short-term performance evaluation is carried out by the event research method,and the expected average yield and the stock return rate are compared and analyzed by observing the fluctuation of the stock price in the window period.The long-term performance evaluation is carried out by the factor analysis method,and the financial index in the period of merger and acquisition of the Jinjiang shares is divided The performance evaluation of Jinjiang shares is more accurate.Through the M & A,we summarize the following points: first,short-term financial performance has been greatly improved.It shows that the short-term financial performance of Jinjiang shares has been greatly improved after the acquisition of Jinjiang shares by observing the excess rate of return and cumulative excess rate resulting from the acquisition of Jinjiang shares by Lufu,France.Second,long-term performance is good.It can be concluded that the merger and acquisition of Jinjiang shares has a positive impact,indicating that the M & A has achieved good results.Third,comprehensive performance brings positive impact to the enterprise.It can be concluded that Jinjiang shares through mergers and acquisitions to the enterprise itself has a positive impact.So hotel companies want to get good and It is necessary to establish appropriate brand strategy and promote synergy effect by purchasing performance,improving hotel management ability,expanding hotel market scale and enhancing hotel market share.Through the in-depth study of this case,this paper summarizes the successful experience of Jinjiang shares merger and acquisition of Lufu,France,and puts forward some suggestions and enlightenment for the future merger and acquisition of hotel enterprises.