The Competitive Strategy On Heilongjiang Province Of Sheng Bang Scientific And Technological Services Institute

Since 2012,the report of the 18 th national congress of the communist party of China(CPC)has put forward the strategy of innovation-driven development.Small and medium-sized enterprises have strong innovation vitality.To ensure the implementation of innovation-driven development strategy,it is necessary to stimulate the innovation vitality of small and medium-sized enterprises to the maximum extent.However,smes must rely on external sources of innovation to improve their own technological innovation capability.Technology services is give priority to in order to provide knowledge services and technology industries,for small and medium-sized enterprise innovation and development has the guiding role,is the subject status of small and medium-sized enterprises to strengthen innovation important external source of innovation,science and technology service industry faces good opportunities for development,at the same time science and technology service industry will be increasingly fierce competition.How to formulate a suitable competition strategy is the key to the survival and sustainable development of science and technology service industry in the increasingly competitive market.Based on the holy bond company as the research object,through the holy bond company marketing present situation carries on the analysis,management analysis such as PEST analysis and SWOT analysis method,the holy bond company's external environment and internal condition analysis and objective evaluation,and use the internal factors evaluation matrix evaluate the company's internal conditions.Therefore,this paper puts forward the problems faced by the company in the regional market competition in Hei Longjiang province.The thesis then determined the target market of the company through market segmentation and combined the competitive portfolio strategy with the competitive management theory and the actual situation of the companyThe market segmentation and lock the target market,objective of the proposed st bond company competition goals,at the same time in the market competition strategy and competition management theory basic for main basis,in combination with the practical situation of holy bond company,make the strategysuch as product,channel,promotion and channel combined competition strategy.At the same time,ensure the smooth implementation of the combination of competition strategy put forward security conditions: improvement,optimization of existing organizations set up standardization system,talent cultivation and incentives,competition management control,etc.This article will competition management theory and the market competition strategy in Hei Longjiang province with holy bond company combining the current situation of the regional market,taking qualitative analysis as the main and quantify analysis as the auxiliary pole,holy bond company in Hei Longjiang province regional markets tailored competitive strategy,not only to the holy bond company survival and sustainable development has important practical significance,and in the holy bond company to further expand the national market,better response to the national science and technology service industry market competition,to provide theoretical basis and scientific guidance.