Research On The Electrical Products Marketing Countermeasures Of SD Co.,Ltd.

Since the advent of Made in China 2025,the equipment manufacturing industry has developed rapidly and has formed a relatively complete and independent industrial system.The report of the 19 th session of national congress of the communist party of China emphasized the need to deepen supply-side reforms and focus economic construction on the real economy.As a typical representative of the technology-intensive real economy,the power generation equipment manufacturing industry is facing new development opportunities under the strong driving of China's power demand.However,under the circumstance of ecological environment deterioration,energy reduction,lack of self-innovation ability,unbalanced industrial structure and the increasingly fierce competition in the domestic and international power generation equipment market,power generation equipment manufacturing industry also faces many challenges.As one of the traditional power generation equipment manufacturers in China,Shanghai Motor Factory Co.,Ltd's marketing positioning and implementation have become an important topic for its existing strategic adjustment and future development plan.This paper uses the relevant marketing theories,combined with the development of Shanghai Electric Machinery Co.,Ltd.,aims to studying the impact of its marketing strategies on the future strategic direction and market size,and is committed to seeking marketing strategies that are compatible with the group to stabilize market position and capture greater market share under the background of a new round of industrial revolution and supply-side reform of the real economy.Firstly,this paper analyzes the current policies of Chinese power generation equipment,expounds the development trend of the industry at home and abroad,and starts with the existing research literature on power generation equipment at home and abroad,which lays a theoretical foundation for the following writing;secondly,after introducing the existing personnel,business and products of Shanghai Electric Machinery Co.,Ltd.,this paper uses PEST analysis and industry competitive environment analysis to interpret the existing marketing environment of the Group from a multi-angle and all-round perspective.Again,from the angle of pre-sale,sale,and after-sales marketing practice,this paper found that the existing marketing of the Group generally had many problems,such as the lacks of servicemarketing,the slow effect of product development,and the weak management of marketing channels.Finally,this paper proposes related countermeasures,reaction countermeasures,and reward countermeasures,and provide effective protection for the effective implementation of marketing strategies from the perspective of improving customer service evaluation system,promoting brand building and cost marketing.