| Since the implementation of the "Internet Plus" strategy,as a weapon of e-commerce platform's competitive advantage,value co-creation is an important way for B2 B platforms to form unique competitive advantages.Most of the research focuses on the research of its influencing factors.The related research in the B2 B e-commerce field is still in its infancy,and theories cannot support the B2 B platform's implementation of value co-creation.Therefore,the research on value co-creation of B2 B platform service has a very important significance.Based on the framework analysis of the B2 B platform's value co-creation,the thesis proposes a strategy to solve it with blockchain from the realities it faces.The specific content has been made as follow:Firstly,based on the combing analysis of value co-creation theory,the important influencing factors of the value creation of the B2 B platform is analyzed,and three key factors for value co-creation of B2 B platform are empirically established.Secondly,from the perspective of value co-creation of the B2 B platform,finding that the key issue is knowledge sharing,which targets the bottleneck of their development,and blockchain is combined to build a knowledge sharing system.And the extended service of the knowledge sharing system is analyzed.Finally,through the game model,the importance of trust factors in the B2 B platform through knowledge sharing is analyzed.The limitations of the traditional trust system are analyzed,and new credit system is constructed with blockchain.The large-scale automobile manufacturing company FV was chosen as a case to analyze its co-creation status and development limitations,and proposals for improving the application of blockchain are proposed.Based on the above-mentioned theories and case study on the value co-creation of B2 B platforms,the inadequacies of B2 B platform value co-creation studies are summarized,and the B2 B platform's value co-creation direction is forecasted. |
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