Research On Revenue Recognition Of O2O Take-out Platform E-commerce Under The New Standard

With the development of the market economy,corporate transactions are becoming more and more complex.Revenue recognition and measurement in accounting practice are facing more problems than ever.In order to solve the problems of accounting practice efficiently,IASB and the FASB issued the International Accounting Standards No.15-Customer Contract Revenue(IFRS15)in 2014.Subsequently,China's Ministry of Finance set up a revised group of income standards,issuing the "Accounting Standards for Business Enterprises No.14-Income"(CAS14)in2017 and officially implementing it on January 1,2018.The changes of the standard unifies not only the criteria for corporate revenue recognition,but also the revenue recognition for many industries.The accounting treatment has an impact on the O2O(Online to Offline)take-out platform e-commerce industry that has developed rapidly in recent years.As an emerging industry in the Internet economy,O2 O take-out platform e-commerce conforms to the busy and fast-paced life of contemporary urban life,meets the immediate needs of people for catering,and brings considerable passenger flow to the offline catering industry.However,the business of the O2 O take-out platform itself has certain particularities and complexity.Take the M take-out platform as an example:the revenue confirmation may include distribution services,membership income,advertising revenue,platform services and various full reductions.Various elements such as discounts,take-away red envelopes,etc.Therefore,virtual and physical elements are often intertwined.After the release of the newly revised income standard,it is necessary to analyze how to properly apply the new contract-based criteria for revenue recognition,which has become an issue the O2 O take-out platform must deal with.The new income proposes to replace the “risk and reward transfer model” of the old standard with the new “control transfer model”,which,unifisy the “five-step method” income recognition standard,hoping to adapt to the accounting practice requirements and improve the quality and comparability of financial information.From the perspective of the O2 O take-out platform e-commerce enterprise,this paper takes the M take-out platform that has applied the new standard as the object of case study,and conducts income confirmation research on the new standard.Firstly this paper will try to lay the theoretical foundation for the following case analysis,and establish the research of the new standard direction through the literature method to understand the domestic and international research on the income management of e-commerce models,including the new international revenue-related standards and China's newly revised new revenue standards.Secondly,it introduces the O2 O take-out platform business model and revenue recognition characteristics.Thirdly,it will take the income recognition problem of the M take-out platform and the theory related to the income standard as the entry point of the research,to analysis the basic situation of the case enterprise,the revenue confirmation under the enterprise-specific business model,and the impact of the new standard on the accounting treatment of the aforementioned business model thoroughly.The analysis is mainly from the transfer of control rights as the judgment standard for the point of revenue recognition,and the five-step method for the guidance of the accounting treatment of multiple transaction arrangements.And summed up the new standard is a new method model,in which the performance obligation and the identification of the customer contract can indeed make the accounting treatment more in line with the commercial essence.Finally,it will consider the practical guiding significance of the new income standard and the limitations of the new standard itself,and try to provide useful reference for the implementation of the new standards for relevant e-commerce companies.