Research On The Optimization Of Business Marketing System Of ZH Bank Jinan Branch

Serving the real economy,preventing and controlling financial risks,and deepening financial reform are three key tasks of financial work.Deviation from reality,serving the real economy,integrated layout,financial technology application,light development,and strengthening risk prevention and control will be the future development direction of commercial banks.To this end,the business model of commercial banks needs to be adjusted accordingly,taking the path of transformation and development to cope with market changes and horizontal competition.The company's business is the traditional advantage of ZH Bank Jinan Branch and is the most important source of profit.However,at this stage,it is facing the downward pressure of asset quality,facing the pain brought by the transformation,and also facing the difficult choice of re-market positioning.How to clarify the market positioning,strengthen the customer base,promote professional management,innovate the company's business marketing system,consolidate the company's business advantages,lead and promote the company's business transformation and development,become a strategic issue that ZH Bank Jinan Branch must study,and this article is also The focus of the research.This paper combines the literature research,market research,comparative analysis and other methods to combine the theory with the status quo of the marketing system of ZH Bank Jinan Branch,and analyzes the development status and existing problems of Jinan Branch's marketing system.Deeply analyzed the causes of existing problems and pointed out the importance and necessity of carrying out the optimization of the company's business marketing system.Optimized and improved the service marketing ability and market competitiveness of ZH Bank Jinan Branch,and truly practice the "customer-centered" business philosophy to create a professional,efficient and comprehensive differentiated competitive advantage.