Research On Marketing Strategy Of SH Electronics Co., Ltd

SH Electronics Co.,Ltd.is a manufacturer of electroacoustic products.From the establishment of the factory until now,it has been developed for many years.The products are sold to Europe,America and many Asian countries,but the domestic market does not have a large share.SH Electronics Co.,Ltd.should use reasonable means to increase market share by competing companies such as Star Power,Meilu and Goer Acoustics.Based on the empirical research of SH Company,this research analyzes the company’s current marketing strategy and deepens its shortcomings.At the same time,it adopts PEST analysis method and SWOT model method to conduct a comprehensive and detailed analysis of SH’s internal environment and external environment.To clarify its advantages and disadvantages and the opportunities and threats faced,the SWOT analysis matrix was produced.Firstly,the market was subdivided to explain the selection and positioning of the target market,and from products,prices,channels and promotions.A comprehensive marketing strategy has been developed.This research aims to establish a complete,comprehensive and systematic competitive strategy for enterprises through analysis and improvement of corporate marketing strategies,thereby helping enterprises to strengthen their existing advantages,make up for shortcomings in competition,and form a business advantage based on market demand.After the implementation of the designed strategic plan,it will have a positive impact on the company’s visibility and brand influence.This research not only provides theoretical research and practical guidance for SH company to carry out marketing-related work,but also provides a reference for other companies in the industry to improve marketing strategies.