The Research On Qingdao Women's Tourism Consumption Behavior

In recent years, Qingdao as an important coastal port city, the economy has been developing steadily, so does in the degree of civilization. The international profile is raised rapidly because of combing with co-host city of the 2008 Beijing Olympic Games. Because of all the reasons talking above, the issues around Qingdao have become a research hotspot. As the coming of the "She Century", the women in Qingdao also caused concerns in various sectors. With the booming in today's tourism activities, the tourism spending of Qingdao women should be given high priority.The most tourism products available for women is just the mass tourism products with "female" words before them, not exactly from the actual needs of women, that can not profit from women even though facing huge potential tourism market, the "female tourist" that hard-branded is also excluded from the male tourists, to a large extent, which reduced the spending power of tourism products, the investment enterprises much less than expected earnings. Therefore, the scientific analysis of the actual conditions of women in tourism consumption behavior of Qingdao, has great significance in developing the female market to related enterprises and other same kind cities. The article based on questionnaire investigation material, take the 19-65 years old, working and living in Qingdao for more than two years that in various sectors as the target, analysis women's travel conditions in Qingdao, tourism decision-making behavior and consumer behavior characteristics of tourists quantitative, then summarizes the characteristics of tourism consumption in Qingdao women, that women Qingdao tourism consumption showed the following trends: Relax and return, the tourism go back to the original ecosystem; the Internet turns to be an important channel for tourist information; goodbye to the Golden Week Holiday, dreaming Platinum Time; "LOHAS" female tourist guide Qingdao New Trend; Family travel market is gradually expanding; film tourism market has great potential. Finally,putting forward the suggestions against the development of women tourism consumption market.