Study On The Countermeasure Of The Export Competitiveness Of Aquatic Products In Zhanjiang City

In recent years,aquatic products have attracted more and more attention and love because of their delicious taste and rich nutrition.The aquatic product consumption market has been expanding and the consumer group has been increasing.China is a major aquatic product producer in the world,and aquatic product output accounts for more than one third of global output.At the same time,China is also a major exporter of aquatic products,aquatic products exports and total exports rank first in the world.As an important fulcrum city of the "Marine Silk Road in the 21 st Century",Zhanjiang has become a famous aquatic city in China because of its superior geographical position and abundant marine resources,and aquatic products export accounts for about one third of the total export of the city.However,due to the impact of non-tariff trade barriers,rising labor costs and other factors,coupled with a series of problems existing in Zhanjiang aquatic products themselves,the export trade of Zhanjiang aquatic products has developed slowly in recent years.Therefore,it is of great significance to study the export competitiveness of Zhanjiang aquatic products for expanding the competitive advantage of Zhanjiang aquatic products export and promoting the development of Zhanjiang foreign trade.In this paper,the export competitiveness of aquatic products in Zhanjiang is taken as the research content.Based on the current situation of production and export trade of aquatic products in Zhanjiang,the factors hindering the promotion of export competitiveness of aquatic products in Zhanjiang are analyzed.At the same time,the relevant indicators of export competitiveness(resource endowment coefficient EF,trade competitive advantage index TC,display comparative advantage index RCA)are selected to carry out the export competitiveness of Zhanjiang's aquatic products.Empirical analysis elaborates the competitive advantages and shortcomings of Zhanjiang aquatic products export.Finally,based on the current situation of Zhanjiang aquatic products export trade,empirical analysis and domestic and foreign experience to improve the competitiveness of aquatic products export,the paper puts forward countermeasures and suggestions to enhance the competitiveness of Zhanjiang aquatic products export.Zhanjiang should enhance the export competitiveness of aquatic products from the following aspects: from the perspective of enterprises,in the first place,we should lay stress on the aquality and safety of aquatic products,improve the standardization construction of aquatic industry,and implement brand strategy to create Zhanjiang characteristic aquatic products brand.Secondly,we should make full use of the advantages of talents in Colleges and universities,vigorously develop aquatic industry,integrate various resources,and promote the appropriate scale operation of aquaticindustry.Finally,we should actively expand the aquatic product export market,carry out the overall layout of the market,encourage the development of a variety of foreign trade ways and other channels to promote the diversified export strategy of Zhanjiang aquatic products and disperse export risks.As for the trade associations,theit is mainly to actively guide the establishment of a fair and harmonious competitive environment,while helping enterprises to cope with non-tariff trade barriers.When it comes to the goverment: First,strengthen the supervision of Zhanjiang municipal government departments,and actively promote the construction of regulatory platform.Specifically,it includes: actively promoting the relevant legal construction of aquatic product quality supervision,and establishing and improving the aquatic product quality and safety supervision system in Zhanjiang.Second,improve the quality and safety of aquatic products and enhance the support of aquatic export enterprises.Third,through the establishment of a special fund for aquatic product innovation,we should increase financial subsidies for difficult enterprises.