A Study Of The Cultural Construction Of Oriental Salt Lake Resort

At present,the increasing number of scenic spots construction indicates that people have a strong demand for tourism,which is also an important stage characteristic of China's reform and opening up in the past forty years.The competition between scenic spots is also fierce and the culture effects of scenic spots are becoming more and more obvious.The prediction of World Tourism Organization indicates that the contemporary and future tourism consumption areas tend to be culture,and culture is the most powerful weapon for the development of scenic spots.The role of the culture invisibly promotes the actual purchase behavior of tourists.The focus of cultural tourism lies in its non-materiality,exaggerations,declining public praise.In view of the Taoist cultural tourism with extraneous material,the construction of the cultural area of the East Salt Lake City will be of practical guiding significance to the traditional culture and the basis of traditional tourism.It can further improve the construction of China culture theme scenic spots.The tourism mode transforms from sightseeing tourism to religious and cultural tourism,from tourist quantity to tourist quality,thus breaking the single sightseeing tourism mode relying on mountains and water only by numerous scenic spots.This thesis takes Oriental Salt Lake Resort as an example to study the cultural construction of its scenic spots.Oriental Salt Lake Resort tourism always adheres to the concept of culture-based,tourism-supported and leisure-led development and construction.Taoist culture has a history of thousands of years in our country,and plays an inestimable role in modern life,morality and belief.With the help of natural landscape and unique geographical features,the Oriental Salt Lake Resort integrates the six natural resources-"Mountain,Water,Tea,Salt,Medicine,Spring" of the famous Taoist mountain of Maoshan,China and Taoist culture and Jintan geographical culture,showing the nature of Taoism and the feelings of "Nature and Man in one”.The scenic area is planned as "one core and three districts"."One core" refers to Taoism world scenic spot in the first phase and three districts include Mao Dong Style Town,Mountain Sports Park and Tao Health Preservation Recreation Park.However,the number of tourists in the Oriental Salt Lake Resort is relatively small,which has a great relationship with the cultural management and construction of the scenic area.This paper takes this as the cut from the perspective of tourist perception in the analysis.The research contents of this paper consist of five parts.The first part is the introduction.The second part is the theoretical basis and literature review at home and abroad,including the definition and closely related three theories.The third part is the introduction of the general situation of scenic spots and survey of the Oriental Salt Lake Resort,by using the questionnaire to get the basic information and perception of the scenic tourists,results of which are analyzed.The fourth part is the empirical analysis,combined with the questionnaire to do descriptive statistical analysis of the basic information of tourists,and through SPSS 19.0 data analysis software for factor analysis,to find out the key factors that affect tourists' cultural perception.The fifth part is the solution and suggestion for the cultural construction of the Oriental Salt Lake Resort.The method of combination of theory and empirical,qualitative and quantitative is used in this paper.Through literature research and in-depth interviews,the dimensions of perceived value are to be determined.Through a questionnaire survey,the first-hand data is to be obtained and analyzed by using mathematical statistics with EXCEL and SPSS19.0,thus getting the significant factors,such as cost performannnce,culture,education,infrastructure,emotiong,service,affecting tourists' cultural perception.The article puts forward the three-in-one product development model of "religious culture display","Jiangnan Magical Mountain Town","creative interactive experience".By using modern high-tech interactive experience,and "white and black" 24-hour continuous operation mode,sightseeing and leisure are combined,optimizing the service,deepening the degree of integration of culture and tourism.The innovation of this paper lies in the integration of Taoist culture and scenic area culture,and the combination of culture and tourism,so that tourists can feel the true cultural heritage through their own senses,and truly make the essence of 4.0 tourism products glow with new vitality and charm.