Beijing Tourist Scenic Spot Of "world Cultural Heritage" The Path Of The Implement Of Fine Management Research

China’s per capita GDP has more than$6，100in2012， enter a period offast-moving consumer demand for cultural tourism， as well as the era of masstourism and diversified tourism consumer demand coexist. Sustained economicdevelopment and rapid social change there is always two contradictory process: First，to achieve sustainable development based on the protection and development of theworld’s cultural heritage and scenic business entities contradiction between the pursuitof economic efficiency; masses growing requirements with a low level of tourismquality and service enhancements，the contradiction between the conventional-scenicmanagement.These two contradictions are also in this paper to study to solve the problem，this paper through the literature review， field research and case studies to explore theintroduction of an innovative management concepts and methods-scenic meticulousmanagement and study its implementation path. This paper argues that the scenictourist meticulous management is built on the basis of the conventional touristattractions management， to achieve the goal of maximizing visitor satisfaction， andthe use of modern information technology， the conventional tourism managementdeepening management ideas and management models. Through the study found，theWorld Heritage class scenic spots can be built through the management mechanism tooptimize management processes， ways of wisdom the scenic construction of crisismanagement to enhance tourism meticulous management. Meanwhile， combine thetypical case， a systematic study demonstrated the world’s cultural heritage classscenic meticulous management to achieve path， find out the class scenic tourismeconomic benefit and sustainable development， cultural protection balancedequilibrium point. And seeks to summarize the meticulous management model toachieve scientific and tourist attractions management，standardization，standardizedto provide a reference.