Research On Optimization Of Marketing Strategy Of Lishui Yuyue Brewing Food Company LTD

With the improvement of people's living standards,people's requirements for quality of life material are also higher,thus stimulating the new vitality of the spice market in China.China's seasoning industry now has nearly 10,000 large and medium-sized enterprises,which compete with each other and share the market share.On the one hand,faced with the unique value and brand of time-honored brands,enterprises want to inherit and stick to the plight with authenticity.On the other hand,the turbulent market environment requires enterprises to keep up with the pace of The Times through continuous changes.Therefore,marketing is of vital importance to the development of enterprises.The optimization of marketing strategies can enable enterprises to get better opportunities in the development process,so that they have strong and powerful competitive advantages.This paper takes the reality of flavorings and liquor industry as the background,and takes the actual situation of lishui yuyue brewing food company LTD as the research object.Firstly,it introduces the development background of the enterprise,takes the development of the enterprise in recent ten years as the starting point of study,and concludes into three important development stages.Secondly,analyze the market environment in each stage and sort out the marketing methods of enterprises in different stages.Finally,marketing strategies are extracted from four aspects: product,price,channel and promotion by using relevant theories of 4PS marketing management.Through analysis and summary,the research Suggestions are given and the prospect is given.The innovation points of this paper include: First,through studying the marketing process of lishui yuyue brewing food company LTD.For nearly ten years,the importance of marketing strategy formulation to the time-honored enterprises wasrecognized.Secondly,according to the development case of yuyue,this paper summarizes the marketing problems commonly existing in small and medium-sized enterprises,and extracts guiding marketing strategies from the process of modest improvement of enterprises,in order to provide reference for other food enterprises.