SSS Testing Company Development Strategy Research

With the progress and development of the society,the testing industry is based on the increasing demands of the whole society on the quality of the products used,the standard of living and health,the safety of production and life,the protection of the social environment,and so on.With the trend of globalization and the rapid growth of international trade volume,the testing industry has become one of the most promising and fastest growing service industries in China.In this paper,SSS testing Company is taken as the research object,and based on the previous research,a set of development strategy is worked out for the enterprise according to the actual situation of the enterprise such as the low market share,noncomprehensive testing area,fewer strategic customer etc.The full text follows the following steps.First of all,introduce the background and significance of this research,and the research ideas and methods are determined.On this basis,the general situation of SSS testing company is combed,and the basic situation of the enterprise is briefly introduced.Then,the external environment and internal environment of the enterprise are analyzed and studied.The SWOT analysis method is applied to analyze the strength(high reputation,lead technical capabilities,good testing quality and comprehensive talent training system),weakness(lean international reputation,the balance between investment and return,less comprehensive capabilities of the middle level management team),opportunities(industrial orientation and national macroeconomics)and threat(low price competition,lack of high level technical people)faced by SSS testing companies.Next,use STP marketing,subdivide the market,determine the target market positioning.Then,combined with the actual situation of the company,the differentiation strategy is developed for the enterprise.Finally come up with brand strategy implementation and safeguard measures,marketing strategy implementation and safeguard measures,technology strategy implementation and safeguard measures,talent strategy implementation and safeguard measures,enterprise culture strategy implementation and safeguard measures,etc.For the development of the company laid a solid foundation.