Research On Development Strategy Of Daqing Logging And Testing Services Company

Daqing Petroleum testing technology services company is relying on this oil city of Daqing and the rise, and with the development of the oil industry and growing. Decades of exploitation, as a non-renewable resource depletion is facing the threat of oil, the development of oil into the late, which is a test service company opportunities and challenges, the company should continue to solve the test, mining problems, grasp leading technology, competition for market share. Oil as a strategic resource related to national security by the national attention. At the same time, influenced by international and domestic large-scale testing core services company, advanced technology and highly competitive, Daqing technology services company to develop the company’s development strategy is particularly important.This article first introduces the basic situation of daqing testing company, review the development of the company, after the analysis of the company’s testing industry present situation, development trend and competition situation, the research introduces the related theory of enterprise development strategy, the company development strategy development lays the foundation of the test. Then using PEST analysis, SWOT analysis method, the oil field and the domestic and foreign environment and the competition ability and their own ability has carried on the thorough analysis. Combined with the developing direction of integrated environmental change situation and analyzes the internal conditions, obtained the corresponding development strategy, adopt advanced technology strategy, integration strategy, internationalization strategy. And the author of this planning strategy implementation objectives, plans, and patterns, and suggests some measures to ensure that the strategic implementation measures, including the organization and personnel, technology research and development system construction, marketing innovation and motivation, optimize the service system from several aspects, aims to promote the sustainable development of enterprises.