Study On The Development Strategy Of Xianning Tourism Industry

As a giant of the tertiary industry,the tourism industry has already evolved from the past single tourism industry to accommodation,catering,transportation,business,tourism and other industries,and gradually developed into a relatively complete industrial chain,becoming a sunrise industry in economic development can not be underestimated.As an underdeveloped area in the middle reaches of the Yangtze River and Wuhan City Circle,Xianning’s superior geographical position and quiet natural environment have added unique conditions for its tourism industry.However,its current development momentum of tourism industry is unsatisfactory.Based on the relevant theories of economics and public management,combined with the precondition of unbalanced distribution and utilization of resources in the districts of Xianning,this paper takes the development of tourism industry as a starting point,adopts literature reading as a theoretical basis,adopts SWOT analysis as the main method,and combines field visits,questionnaires and comparative analysis of data as an innovative analysis.Practical methods,find out the main reasons that restrict the overall efficiency of the development of tourism industry in Xianning,and put forward corresponding countermeasures,in order to help improve the current situation of the development of tourism industry in Xianning to a certain extent.