Xianning Urban Development&Investment Company Development Strategy Research

At present,the central government encourages enterprises to upgrade their industries,and the national economy is in a critical period of transformation,which means opportunities and challenges for most enterprises.In the 90 s,urban construction investment companies such as urban development,construction and financing platform,to great effect to the urban construction,made a great contribution to the development of the city,but with the increase of local debt,slow urbanization process,the central government to the local investment and financing of all sorts of policy limit,make the most of the urban construction investment company must get rid of the dependence on the local finance,to enter the market to compete with other various categories of enterprise,in this case,the city investment companies should formulate strategy,with enterprise strategy to guide the development of their own,in order to realize their own transformation and development goals.According to the eco-circumstances and urban construction investment development co.,LTD.(hereinafter referred to as the xianning city investment company)actual situation,through the introduction of xianning city investment company development course,describe the current situation,to the company's organizational structure,enterprise,and analyzes its internal environment,and further analyzes its resources: human resources,and the relationship between the government,the relationship between corporate social image;Analyze the ability of the enterprise: management ability,enterprise financial ability,etc.Analyze the macro environment of xianning chengtou company with PEST tools,analyze the industrial environment with porter's five forces model and industrial life cycle theory,and conduct a detailed and comprehensive analysis of the external environment of the company.Because of xianning city investment company has a number of business,also needs the enterprise resources and ability as a whole to consider,so the SWOT matrix to analyze the company's main business of the multiple,proposed and xianning city investment company internal and external environment adapt to their own conditions,specific to match the industry a variety of possible further development strategy.On the premise of established company vision and mission,in order to realize the sustainable development of xianning city cast,the authors suggest try to match the development strategy is put forward,and the concrete strategic safeguard measures,strategic planning,hope is a firm decision makers to xianning city is put forward and matching xianning city investment company the external market environment and in accordance with its own internal conditions strategic advice.The second is to provide case reference for other similar urban investment companies.