Research On Structuring A Two-way Communication Mode Of Investor Relations For Founder Technology Group Co.,Ltd

Investor relationship management is the important content of Corporate governance, and its core content is to communicate effectively with investors and related groups, which contribute to investors understanding and recognizing the company, then promote the trust and loyalty of investors and reach the maximize value of the company. It is helpful to enrich and expand investors’relation management in China that research the investor relations communication mode.The thesis is divided into six chapters. The first chapter is the introduction part, which discusses the research background, the significance of the topic, the ideas and methods of the study, the basic framework and innovation. Chapter II is the summary of the theory, introduce the basic meaning of the investor relations management, the basic elements of investor relations communication and three kinds of information comunication mode theory: the traditional one-way mode, cybernetic mode of transmission, two-way communication model. The third chapter describes the operations of the Founder Technology, the Investor Relations status, then analysis the problem of investor relations communications by sample survey:one-way of information disclosure, interactive communication less; lack of management of investor relations communications; no systematization and process-oriented. The fourth chapter introduct the basic idea of building the investor relations communication mode, and elaborate the reason of choosing to build two-way investor relations communication mode. The fifth chapter describes the key element in the construction of two-way communication mode, the building of investor relations mechanism and design of the two-way communication mode, then comparing the costs and benefits under the two-way communication mode. Chapter VI summarizes the main conclusions and research prospects.In this paper, the combination of investor relation management knowledge with the theory of public relations is the bright spot. Structuring the two-way communication mode of investor relations is helpful to solve the difficulties of investor relations communication and can promote the communication ability of the listing corporation, thus can improve the company’s relative valuation and reduce the cost of capita, Eventually achieve maximize value of the company.